The sensory aspect stems from a need to emotionally connect humans with spaces to achieve something greater than aesthetic reactions. It’s a common-sense realisation: “how can we change the way a person feels in a space?
Designing for the senses, we naturally make responsible, bespoke choices that don’t follow trends and are socially sustainable, building up communities and creating spaces that bind people.
Taking it further, we source sustainably - complementing our longevity and social sustainability agendas - to create a full-circle approach to sustainable design. It goes beyond materials to drive experiences and behaviours within home, work and amenity settings.
An example is our work for Manchester record label This Is NQ.
Eschewing trends, we made thoughtful, human-driven choices to stand the test of time. Soft, textured armchairs in The Press Room, upholstered in Kvadrat’s recycled wool, bring a nostalgic comfort as you sink in and get lost in conversation.
Vescom curtains - recyclable and produced in a carbon-neutral facility - play around with space and how it’s used, encouraging social interactions. Dimming natural light and absorbing acoustics to create calming social spaces, they set the mood for laid-back connections.
We used Armourcoat polished plaster in the entrance, made from natural lime and recycled marble powder, to create natural rich, black coal textures that creates an impressive and powerful experience.
We used reclaimed and recycled natural wood and rough stone flooring from Interface and Johnson Tiles to ground staff and artists and give a stronger sense of connection to nature, creating an overall sense of reassurance, confidence and comfort. Brown is the most reassuring colour, for its connotations and connections to nature, evoking feelings of sturdiness and reliability.
These materials ignite positive sensory experiences, encourage social sustainability, promote sustainable design practices and create enduring spaces.
As with all our projects, fragrances setting the mood for each space were infused with natural essential oils and completely hypoallergenic - sustainable and sensitive to all.
Sustainability is at the core of our approach, complementing our sensory mindset beautifully.
Consumers demand more from environments where they choose to spend their time and money. It’s designers’ duty to think beyond the surface and push sustainability forward, communicating its importance to our clients to encourage industry advancement.
Fortunately, doing the right thing for the environment can align perfectly with the needs and desires of the end user.