Fern has just made it to the Mix Interiors Class of 2021! It's an amazing achievement to be considered as one of the future A&D leaders in the industry and we wanted to take this opportunity to introduce one of the newest additions to the Jolie team.
Fern relocated to Manchester to join us amidst the pandemic; moving up from London with six years experience under her belt in the hospitality/commercial sector. She's worked on projects for brands such as Brewdog, Pret and Starbucks - as well as being the brains behind the iconic interiors of Waterloo cocktail bar Tonight Josephine, one of London’s most Instagrammable spots. She was part of the team behind a string of industry awards, including Best UK Bar at the Restaurant & Bar Design Awards 2016 and 2017 and Pinterest’s Best Restaurant Design 2018.
Since starting with Jolie Fern has worked on a variety of schemes, “Mule” at Deansgate Square is set to be the city’s most vibey spot with a timeless appeal, and she has taken this interior to the next level, applying an extra dimension with brave & colourful material choices and attention to detail.
For me, the best part of the scheme is the first initial concept and getting really immersed in the big idea. I love presenting back the brief to the client and adding that extra surprise and twist.
Jolie’s attention to the consumer experience really related to my design ethos. I believe that experiential led design is a key ingredient to any scheme, and I loved their approach to creating spaces that would stand the test of time and serve a very real purpose.
I really think sustainability is a key driver behind any design concept, and try to make design decisions that are meaningful not just trend driven. I do think people are being braver and bolder with their interior expression, and that bold colour is really having a moment. Instagram is a great platform for inspiration from that point of view - I do love a nostalgic approach to spaces and take a lot of inspiration from previous decades.
I think its critical to really find your niche and bring your personality to every project. Get networking through all socials, and grabbing any experience you can will really help, even working behind a bar or in a retail store can all influence your design career.