Commercial Estates Group
<5000 Sqft
Manchester, UK
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196 Deansgate


“Have nothing in your houses that you do not know to be useful or believe to be beautiful.” William Morris

Next to the clean-cut buildings in Manchester's Spinningfields district, tucked in between bars and shops is the impressive entrance to the 196 Deansgate - a building that attracts a crowd of ambitious, culturally curious workers.  

Inside, the tall ceilings accentuate the grandeur of the original features.  

Elements of the coffee lounge can be seen through the entrance creating a sense of intrigue.

A sandalwood scent flows through the space, complimented by smoky tobacco base notes, reminiscent of the building history and its position amongst the chaos of a smoggy industry fuelled Edwardian Manchester.

There was a disconnection between the current occupants and the building and we felt the history of the building needed to be celebrated and revealed from behind the plaster white walls.

We also created break out spaces in the common areas to bring a sense of community back into the building, and worked closely on the branding of the building to ensure the fully immersive sensory experience and building identity were well connected.

Out on the bustling streets of Manchester, you grab the morning paper and head to the office. Last night's rain has passed, and the rays of the sun are starting to break through the clouds. After jumping puddles and squinting through the foggy air you turn into 196 Deansgate. Inside you take a deep breath and stroll past the concierge, tipping your hat. The fire is roaring and the smell of tobacco is floating through the air. Round the corner you see your colleagues debating over their morning cigar. You look at your pocket watch and see you have 10 mins to spare before your first meeting. Sitting down, you open the paper and read the headlines.

Jolie Studio

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