NQ is a record label and talent management agency representing some of the biggest names in the UK rap and grime scene. We were approached to design their new headquarters in the north.
NQ House will operate as a workspace for the team and collaborators, be the home for the main NQ recording studio, house press lounges and also contain private talent studios and penthouse social space.
We designed spaces to inspire up-and-coming artists as well as established industry talent; to provide endless opportunity and smart discipline for these creative souls searching for a platform and a home to transform.
We took our inspiration from moody art houses, evening lighting shows and rich oil aromas for the entrance experience - we created a fully immersive space with smoke projections, moving artwork and soft bass beats. Adding subtle nods to heritage and prestige, this feels premium and art-driven but still inclusive.
With mystery, intrigue and inspiration at its heart, we created this moody interactive experience, leading you from the darkest depths to the brightest light, and this cuts to the core of what This is NQ is all about.
The expansive co-working space was designed for creativity and socialising in equal measures. This is a space to be proud of, that hosts and comforts at the same time - providing the perfect backdrop for maturity and focus whilst creating young, energetic and fresh new work. The fresher palette on the second floor takes the NQ team on a journey to brighter landscapes, bluer skies and inspires motivation.
Balanced with pops of red and orange for energy, creativity and playfulness, whilst still maintaining a natural interior with woods and planting - the dramatic white sheers, and large format artwork allow this space to feel like a birthplace of originality, art and creativity.
It's an easy shift to evening settings, with a change of lighting and a re-arrangement of furniture the space transforms into a memorable blank canvas for the next emerging artist, and to host launch parties and playback sessions.